You will read about tools I use to test website performance, including structured data. If you are not sure what that is, continue reading.
GTMetrix
The GTmetrix is a free, online tool that grades your site’s performance. It provides information about performance, considering the loading time, visual stability, and interactivity.
For more in-depth information about GTMetrix, I recommend following this link. https://supporthost.com/gtmetrix/
Lighthouse
Lighthouse is an open-source website testing tool. Automated for improving the performance and quality of a website.
The page auditing tool will run the tests which take about half a minute. The Lighthouse tool then generates a report on how well the page did. From here, you can use the failing tests as indicators of what you can do to improve your site.
This is a Chrome extension tool. Free to download.
https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en
Mobile-friendly test
Mobile-Friendly Test is a special tool that is easy to use. It helps you see your website’s score according to Google search calculation parameters. Type in the full URL of the web page you want to test. The test takes less than a minute to run.
https://search.google.com/test/mobile-friendly
Structured data testing tool
What is structured data?
How does Structured data help my website?
When data on your website is presented in a structured format, it is easy for bots to search and analyze. Structured data exists in predefined formats, which helps Google bots when crawling your website to index the content. In this article, I have explained how indexing work.
Have you used Excel before? Think of data that exists in an Excel sheet. Columns and rows that are clearly labeled and positioned.
Structured data is organised and easily understood by machine language.
Examples of structured data include names, dates, phone numbers, business names, addresses, opening hours, product information, and more.
Within the SEO world, structured data are organised pieces of information in the form of code snippets. These help search engines better understand how to interpret and display the content.
What is the difference between Schema and Structured data?
Schema is a language that is used to present your content. Structured data is the actual data. It describes the content on your page and what actions site visitors can perform with this content. This is the input you give search engines to better understand your pages.
Let’s test how Google interprets your web page’s structured data markup. Follow the link below: https://developers.google.com/search/docs/advanced/structured-data
Thank you for reading my post.
I am Shopi.
I help businesses build solid online foundations.
Photo manipulated by me, original photo by Scott Webb on Unsplash
